A Definitive Guide To Becoming An Instagram Travel Blogger

By Revati Tamboli on Jun 26, 2018
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Do you wish to rekindle the love of travel in others with your stunning pictures and eccentric stories? Become an Instagram travel blogger and influence millions with your wanderlust! Being a travel blogger on Instagram does not only mean uploading pictures and getting followers. It’s a journey in itself, where you have to play several roles at the same time and create that perfect portrait of what the call an ‘Instagram feed’. A part-time photographer, a part-time editor, a part-time writer, a part-time adventurer and a full-time traveler is what equals to make an Instagram travel blogger. This article will give you a brief insight into how to become a travel Instagrammer.

1. Find your nook- Because it’s not just ‘getting ahead’, it’s about ‘getting ahead in your own niche’.

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Instagram is rapidly becoming an aggregation of some of the best travel stories and travelers. There are several types of travelers we get to see on Instagram- the foodies, the nature lovers, the adventure junkies, the style icons, the Globetrotters and many more! Be specific about your niche and interests while creating your Instagram account and bio. This will help you get a loyal set of followers and will define your identity in the blogger radar. Having a composite idea of your calling and planning your posts accordingly is the answer to the most widely asked question- ‘How to start a travel Instagram’.

Tip: Evaluate your peers and upcoming travel trends to create a promising account.

2. Do long-term travel planning-Save, Travel, Post

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Jotted down your bucket list? Now plan your travel budget and head to the destination most suitable to you! To be a successful and widely followed travel blogger you need to keep the following things in mind while planning a trip:

  • Explore the places less traveled
  • Post unique pictures
  • Plan your trips way ahead of time
  • Start financing your future trips early

‘A goal without a plan is just a wish’. To become a celebrated Instagrammer, you should not only post good pictures but also should plan the pictures, plan your travel to those locations and ultimately plan your budget!

Tip: Use websites such as Triphobo to create a personalised itinerary of your travel plan.

3. Pump up your photography skills- Make them see the world through your lens

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Instagram has revolutionised digital photography. Believe it or not but there are 60 million pictures uploaded to Instagram every day and quite a share of them are of the travel genre. To stand out from the crowd, you should really have some unique and likes worthy pictures on your Instagram feed. When it comes to good pictures, camera work matters more than the location. Give a skilled photographer a camera and he/she can even make the ugliest thing look beautiful through his/her lenses. One of the most important travel Instagram tips includes capturing the location with not just your camera but with your vision.

Tip: Always try clicking pictures in a not so cliched manner.

4. Master the art of photo editing

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Even the most popular picture-based social network-Instagram lacks some photo editing materials despite having a lot of filters. This can be overcome by the plethora of photo editing software and applications available on the internet. Going Au naturel in travel pictures is always a suggested practice, but sometimes adding a little hue to the picture does not hurt. How the picture appeals to masses is important rather than how it was shot.

Tip: Do not make it too obvious by over editing the picture.

5. Never underestimate the power of an offbeat caption

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Importance of hashtags for getting followers is not a new concept. Hashtags and captions add brand value to your picture. These factors tell the story you want to tell by means of your picture. Be it a funny caption or an inspirational one, your followers will form a perception about your travel experiences from these. Hashtags are very important when it comes to marketing your profile. A relevant hashtag will feature you in the explore section and help you get more views as well as followers.

Tip: Try writing quirky captions instead of generic.

6. Be regular with your posts

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Keeping consistency and regularity in your posts will maintain the number of followers you have. Planning your posts and scheduling them is the key to maintaining consistency. While concentrating on the quantity, do not hamper the quality of your posts in any way. Do not let your Instagram feed be mundane and monotonous. This can make you lose followers instead of getting new.

Tip: Schedule your posts according to the time when there is the highest traffic on social media.

7. Encourage engagement

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Interaction with your followers is the key to keep your fan base on social media happy and increasing. You can do this in several ways:

  • Posts like ‘tag your friends’
  • Organizing contests where a lucky follower wins
  • Regularly answering the questions that come from your followers
  • Going live once in a while

Follower engagement is how many top travel Instagram influencers have got the huge number of followers that they have today.

Tip: Having linked accounts on Facebook, Youtube and Twitter will help in connecting with more and more followers.

8. Be creative with your posts- Because creativity is the way you share your soul with the world

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Be creative with your pictures and give a jolt of inspiration to your followers. It can be a struggle to click creative pictures in generic places, but that’s where the real catch is. You can sail your way in the competition by giving unique posts to your followers. A number of poses have become an Instagram trend but break the shell. Try clicking pictures like nobody else does. To achieve this, you also have to do a lot of research on other famous Instagram bloggers.

Tip: Don’t always try to click a perfect picture, sometimes messy and candid also do the work.

9. Establish your online presence with Instagram stories

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Over 300 million people use Instagram on a daily basis. This is directly proportional to the number stories views per day by Instagram users. One of the best features of Instagram stories is that they disappear in 24 hours so that you can put a not so ephemeral yet engaging content in the stories. This feature enables you to ramp up your Instagram game even more. Using the story feature of Instagram is amongst the first lesson in travel blogging for beginners.

Tip: You can also put GIFs and videos as a story which is more entertaining and engaging.

10. Take the analytical approach with Instagram insights

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The Instagram analytics tool helps you understand your followers, what they prefer, what they dislike and what is trending. The Instagram insights are available only to the business accounts on Instagram. But once you get it, it will be very easy for you to analyse your account and posts from the viewer perspective and make necessary changes. You only excel when you keep improving and Instagram Insights is the best way to do so.

Tip: Always take criticism in a constructive way.

Show your love for travel to the world and become a world-renowned Instagram travel blogger with this guide.

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