Apple Store, Berlin

About Apple Store, Berlin

Apple Store, Berlin

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Timings: 10:00 am - 08:00 pm Details

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Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell Mac personal computers, iPhone smartphones, iPad tablet computers, iPod portable media players, Apple Watch smartwatches, Apple TV digital media players, software, and select third-party accessories. The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship to consumers, and hired Ron Johnson in 2000. Jobs relaunched Apple's online store in 1997, and opened the first two physical stores in 2001. Despite initial media speculation that Apple would fail, its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Over the years, Apple has expanded the number of retail locations and its geographical coverage, with 498 stores across 22 countries worldwide as of July 2017. Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011. In May 2016, Angela Ahrendts, Apple's current Senior Vice President of Retail, unveiled a significantly redesigned Apple Store in Union Square, San Francisco, featuring large glass doors for the entry, open spaces, and rebranded rooms. In addition to purchasing products, consumers can get advice and help from "Creative Pros" - individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events, with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time. The new design will be applied to all Apple Stores worldwide, a process that has seen stores temporarily relocate or close. Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations. It has been granted design patents and received architectural awards for its stores' designs and construction, specifically for its use of glass staircases and cubes. The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases. Due to the popularity of the brand, there are numerous job applications, many of which from young workers. Although Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts, there are limited or no paths of career advancement. A May 2016 report with an anonymous retail employee highlighted a hostile work environment with harassment from customers, intense internal criticism, and a lack of significant bonuses for securing major business contracts.


Overview of Apple Store

This article refers Apple Store in Berlin, Germany. Although listed here, Apple Store is not one of the most visited sightseeing places in Berlin.

Generally, tourists prefer visiting top attractions of Berlin like Brandenburg Gate, Reichstag, Holocaust Memorial, Museum Island and Pergamon Museum. These are few of the top things to do in Berlin.

Berlin tours ideally do not include a visit to Apple Store.

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Apple Store, Berlin Reviews - Write a Review

  • The fact that I don’t speak german aside, I find the customer service terrible, I have to wait around tying to catch the eye of a busy rep, not sure if I’m actually in a queue or not. Turns out I’m not. Finally manage to find someone, get added to a virtual queue. Then speak to Simone who can’t awnser simple questions and is obviously keen to end the conversation. Finally make a fuss and manage to speak to the boss who gives me some good information. Why is this so hard? Where’s the high end experience? Apple doesn’t care as we have no other option

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  • Awesome service. I ordered before from apple web and I had a good reception there. The waiting time was 5 mins. Staff was very helpful.

  • its a usual apple store. nothing fancy. have you seen one youve seen them all. the staff is well trained.

  • Typicall apple store. Found the employees very helpful. Don't do like I did and go there on the launch day of an iPhone...

  • Busy and but well organized Apple store with a large show room of their gadgets and accessories available. Centrally located on the main shopping street.

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