Joao Pessoa Tourism

Dating back to the late 1500’s, Joao Pessoa is one of the oldest cities in Brazil and is an untouched paradise in many ways. Not much of a commercial tourist place in the past, the city has since grown into a loved place for its natural resources, never-ending blue waters and picture-perfect romantics spread across the whole region.

Joao Pessoa is also the capital city of Paraiba state of Brazil and is a popular place for family holidays, loved for its low-profile and super green status. The beautiful city of Brazil is one of the greenest cities in the world- coming second to Paris (compare the best things to do in Paris with Joao). Its beautiful rainforest cover is one of its highlights and the perfect tourist spot for any nature-lover.

To add to its vibrant nature, its rich history with Dutch and Portugal rulers is still seen in its old architecture. The coastline has some of the most unique places on the globe with well-planned infrastructure to relish in it authentic charm and purity.

However, the culture of Brazil and its warm people is what make Joao Pessoa a one of a kind place to visit. You will find a wide variety of theaters and cultural centers which merge seamlessly with its ultra-urban fabric. The vast palette of historic buildings, ever-green forests, sun-loving beaches and beautiful people is what makes Joao Pessoa a must on your travel itinerary.

Tourism in 21st century has truly put Joao Pessoa, Brazil on the world map like never before and with so much to see in the historic city, the charm grows on anyone who visits. The city’s stretch of about 20 kilometers beachfront and beautiful sunrises offer the perfect Sun and Sand experience.

If you want to experience Brazil like never before, Joao Pessoa is one of the cities which will truly give you an ‘off the beaten track’ experience.

Essential travel information and Joao Pessoa tips for your visit


  • Time Zone: UTC + 3 hours
  • Currency: Brazilian Real
  • Languages: Portuguese is the only spoken language here.
  • Tipping: Workers get paid 10% and the restaurant will usually charge it into the bill. If the service charge is not added, you can pay tips. 

Electricity and Internet: 220 V is the output of electricity in Joao Pessoa. BR27 Tecnologia, Tely and Enter IW offer Internet services in the Paraiba region.


  • Police: 190
  • Ambulance: 192
  • Fire Department: 193

If you dial 911 or 112 in Brazil, you will be redirected to the Police.


  • Bus robbery is often heard of in Joao Pessoa. Be aware when travelling in busses.
  • Try not to carry a lump-sum amount of cash with you when you travel around the city.
  • Be aware when you visit ATMs.

Tourist Traps

  • The shopping places are usually home to robbers and not having too much cash money on you will be helpful.
  • Most of the shopping can be done in malls and most of them have fixed prices.

The best tours and activities in the city, guided by experts to give you a local insight to the best of Joao Pessoa

  • Know the pollution level of Joao Pessoa before you plan your visit.

    • Air Pollution 17.86 (Very Low)
    • Water Pollution 58.33 (Moderate)
    • Noise and Light Pollution 42.86 (Moderate)
    • Unattended dirt and garbage 60.71 (High)
    • Drinking Water Pollution and Inaccessibility 42.86 (Moderate)
    • Dissatisfaction with Garbage Disposal 66.67 (High)
    • Dissatisfaction to Spend Time in the City 32.14 (Low)
    • Dissatisfaction with Green zones and parks 46.43 (Moderate)
  • How safe is Joao Pessoa for tourists? Understand risks and safety concerns that can hamper your travel experience in Joao Pessoa.

    • Burglary and Theft 57.69 (Moderate)
    • Mugging and Robbery 75.96 (High)
    • Assault and Armed Robbery 85.58 (Very High)
    • Corruption and Bribery 87.5 (Very High)
    • Car Stealing 60.58 (High)
    • Robbery of Car belongings 70.19 (High)
    • Attacks 58.65 (Moderate)
    • Drug offense 72.83 (High)
    • Safety walking alone during daylight 44 (Moderate)
    • Safety walking alone during night 22.12 (Low)
    • Insulting and offensive behaviour 43.75 (Moderate)
    • Hate crime due to Racism, Religion, ethnic origin 36.46 (Low)
    • Property crimes and Vandalism 74.04 (High)
    • Safety Index 30.58 (Low)
    • Climate Index 86.51 (Very High)
    • Pollution Index 41.95 (Moderate)
    • Traffic Commute Time Index 32 (Low)
    • Health Care Index 71.67 (High)
    • Property Price to Income Ratio 22.41 (Very High)
    • Indices such as Quality of life, Climate & Healthcare index are good to be high whereas others such as Property price, Traffic & Cost of living Index are good to be low.

  • Here's how much it will cost to shop in Joao Pessoa

    • Local calling per minute on Prepaid mobile 0.28 USD
    • International Movie per seat 6.37 USD
    • Summer clothing in a chain store 37.96 USD
    • Pair of Basic Nike Shoes 67.9 USD
    • Pair of Basic Levis Jeans 40.8 USD

*Stats and figures mentioned are crowd-sourced ​and subjected to change without notice.

* Some of the data on this page is powered by Numbeo