Owing to its rich culture, the festivals and events in Joao Pessoa reflect its distinctive creativity like no other place.
- Campus Festival: Held in November every year, the festival encourages talks, exhibitions and invention showcases for any field and is a good place if you want to know about the latest technology in arts, science and media.
- Festivals of Classical Music: Held in November- December the festival consist of full concerts, workshops by artists and is known for its elite artist participation.
- Joao Pessoa Carnival: One of the highlights of the beautiful city of Brazil, the Joao Pessoa Carnival is complete with larger-than-life Samba dancers dancing down the streets, good food, loud music and celebration gracing every corner. The Carnival is usually held in February even though the dates may change every year.