Tours for Burger King
About Burger King, Rome
Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953 as InstaBurger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King". Over the next half-century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International. The 1970s were the "Golden Age" of the company's advertising, but beginning in the early-1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), who completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence. While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. Burger King's new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting. Burger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King's signature product since. Conversely, BK has introduced many products, which failed to catch hold in the marketplace. Some of these failures in the United States have seen success in foreign markets, where BK has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the company's financial underpinnings, and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from its previous male-oriented menu and introduce new menu items, product reformulations and packaging, as part of its current owner 3G Capital's restructuring plans of the company. As of December 31, 2016, Burger King reported it had 15,738 outlets in 100 countries. Of these, 47.5% are in the United States and 99.5% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. BK has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances, the company's and its licensees' relations have degenerated into precedent-setting court cases. Burger King's Australian franchise Hungry Jack's is the only franchise to operate under a different name, due to a trademark dispute and a series of legal cases between the two.Wikipedia
Overview of Burger King
Check out detailed information of Burger King which resides in the Rome. Don't expect lot of visitors to Burger King since it is not a popular tourist spot in Rome.
Important attractions of the city include Colosseum, St Peters Basilica, Pantheon, Arcibasilica Di San Giovanni In Laterano and Galleria Borghese. You can also discover other things to do in Rome on TripHobo.
Top rated Rome tours do not include Burger King in their schedule, you can add it to your plan anyway.
More about Rome
Explore Burger King and other prime spots of the city using Rome trip planner.
Add comfortable hotels to your plan, choose from the recommended hotels in Rome like Hotel Re Testa, Hotel Il Villino and B&b Hotel Roma Trastevere.
If you want to add the visit to Burger King in your trip, you can choose from the variety of Rome vacation packages that can be designed to suit your preferences. These packages also cover your major concern of how to reach Rome.
Book Burger King Tickets And Tours
Advance bookings are essential if you'd like to attend a Papal Audience with Pope Francis I at the Vatican. Papal Audience Tickets are free of charge but they are limited and you must have a confirmed reservation to attend. Book Papal Audience Ticket at Vatican City tour ahead and you won't waste precious vacation time whilst in Rome.
Take this incredible Rome day trip to the Amalfi Coast, and discover the dreamy coastal scenery that typifies this stunning area of southern Italy. Spend time at leisure in the picture-perfect towns of Amalfi and Positano, and then head to the UNESCO World Heritage Site of Pompeii âthe ancient town that was blanketed beneath a sea of Mount Vesuviusâ volcanic ash for centuries.
Numbers are limited to seven on this small-group tour, ensuring youâll enjoy personalized attention from your guide.
Step back in time to the days of the Roman Empire on this 3-hour walking tour of Rome by night. Discover top city attractions such as the Trevi Fountain, Piazza Navona and the Pantheon. Wander beneath Ancient Roman ruins at the Forum on Capitoline Hill, and marvel at the mighty Colosseum. The perfect pre-dinner activity, this 3-hour guided walking tour is the ideal introduction to Rome's famous sights and nighttime ambiance. Experience the romance and beauty of Rome as the sun sets and the evening lights illuminate the city.
See the very best of Tuscany on a full-day trip from Rome! Traveling to the stunning Val d'Orcia region, south of Siena, you'll be introduced to a beautiful landscape where medieval towns cling to sunny hills and rustic farms adorn the countryside. With an expert guide, you'll visit Montelpulciano, Montalcino and the UNESCO World Heritage-listed Pienza, sampling fine wines and local delicacies as you go!
Share your experience - Rate Burger King, Rome
Not as good as in other BK restaurants. Especially meat isn't as good as expected
Very fast service and tasty food.
It's OK.. but not awesome. The fries are very very good. But I didn't like the burger very much..
It's good food and good service. It has a nice atmosphere and good wine as well! I recommend it highly.
Good location, but the inside looks like it hasn't been cleaned or renovated in years.
- Nearby Attractions
- Spanish Steps
- Palazzo Valentini
- Roman Forum
- Basilica Di Santa Maria Maggiore
- Basilica Of San Clemente Al Laterano
- Chiesa Di Sant' Ignazio Di Loyola
- Fontana Dei Quattro Fiumi
- San Pietro In Vincoli
- Basilica Santa Maria Degli Angeli E Dei Martiri
- Santa Maria Trastevere
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